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In 1998, the Inditex Group created Bershka in response to the growing demand for a new store format for a young, dynamic and discerning audience which loves keeping up with the latest trends. Within just two years, we opened 100 Bershka stores, consolidating our brand identity and becoming a mainstay for this new audience. And we carried on growing: after 21 years in business, we have 1,107 stores in 79 markets (with online sales in 35 of these markets too), which generate 8.6% of the Inditex Group’s revenue. Our target market is young, outgoing and fashion-conscious people who know about the latest trends in fashion, music, culture and technology, and constantly access this information and communicate using social media.
In 1998, the Inditex Group created Bershka in response to the growing demand for a new store format for a young, dynamic and discerning audience which loves keeping up with the latest trends. Within just two years, we opened 100 Bershka stores, consolidating our brand identity and becoming a mainstay for this new audience. And we carried on growing: after 21 years in business, we have 1,107 stores in 79 markets (with online sales in 35 of these markets too), which generate 8.6% of the Inditex Group’s revenue. Our target market is young, outgoing and fashion-conscious people who know about the latest trends in fashion, music, culture and technology, and constantly access this information and communicate using social media.